I worked at Diamond Resorts in Las Vegas Nevada for about 2 years as their online marketing project analysts. I had a number of important marketing responsibilities there:
- Write a lot of highly converting copy for ads.
- Run PPC ad campaigns for Diamond Resorts Microsite properties selling a 2-day 3-night vacation package in 1 bed suite for $299 at Polo Tours in Las Vegas for example.
- I was also to help build landing pages for specific properties where these vacation ownership resorts where located. So then we would run PPC ads to these landing pages and micro-sites and encourage them to call our call center and book their trip now.
- We then had to budget our ad spend versus time-share tours generated and next lifetime time share sales purchased on that tour.
- My job was to essentially review new technology and then pitch it to the Vice President of Marketing.